Information

About

Since 1966, ADCN has been awarding the best creative work of the Netherlands with the iconic Lamps. ADCN champions the creators, the innovators, and the dreamers shaping the future of advertising, marketing and creativity. Our mission is to shine a light on the work and the people behind the work, revealing the craft, passion, and ingenuity that power our industry.

In a world of rapid evolution, ADCN remains a steadfast advocate, celebrating and showcasing the very best in creative work—how it’s made, why it matters, and the impact it has. We exist to elevate the creative process, foster connection, and ensure that the art of creation always takes center stage.

Together, we stay creative.

Key Dates

02.12.’24 – Open for Entries
16.12.’24 – Early Bird Deadline
27.01.’25 – Regular Deadline
03.02.’25 – Extended & Final Deadline

17.03.’25 – Judging week
18.03.’25 – Shortlist announcement
17.04.’25 – ADCN Awards Show 2025

Eligibility & Entry guide

Anybody with great ideas can enter commercially creative work that was released between 01.01.’24 – 31.12.’24 in the ADCN Awards. You can always find a category that fits you.

Please note; organizations and individuals (of any nationality) must be registered in the Netherlands and/or individuals with Dutch nationality working/living outside the Netherlands are eligible to enter.

If you are a student, you have to be studying in the Netherlands.

You do not need to be a Member of ADCN.

Entry Fees

The entry fees for the ADCN Awards differ based on the category. For the Next categories, the starting price is €30, whereas for the Advertising categories, such as Activations & PR, the entry fees are €380.

If you enter before 16.12.’24 23:59h, you can enjoy the Early Bird discount.

Entering between 28.01.’25 – 03.02.’25 23:59h means you’ll be charged the Late Bird fee.

Freelancers, New and Small companies receive a 50% discount per entry in selected Advertising, Design and Craft categories. Please check the Entry Guide for more info on fees and discounts, prices apply to each individual entry in all categories. All prices are excl. VAT (21%).

Awards

We honour your creativity with our iconic Lamps. Each year, we reward the best creative work with either a Bronze, Silver or Gold Lamp. The highest awarded work of the year receives the infamous Black Lamp; the Grand Prix.

Please note that it might occur that no winners are selected in a given category. We do not require the Jury to select winner(s) for each individual category.

Global Creative Rankings

Winners will be counted into the Global Creative Rankings run by The One Club for Creativity. Each winning entry will receive points based on the chart below.

MULTIPLE AWARDS WITHIN DISCIPLINES
When the same piece of work wins multiple awards within a single Discipline or in multiple Disciplines, the points for all award wins will be counted towards the rankings.

Agency Rankings

• Points are awarded to agencies credited as Primary / Secondary.
• Points are divided equally among Primary and Secondary agencies listed under the following credit types:
  Agency, Design Firm, Digital Agency, Brand-Side / In-House Agency, Media Agency, PR / Marketing Agency
• Agencies are ranked on the following lists:
  Agency, Independent Agency, Design Firm, Brand-Side Agency
  NOTE: Agencies must identify themselves as Independent and not part of a Holding Company when submitting their entries.

Client / Brand Rankings

• Points are awarded to clients and brands whose agencies have garnered points for winning entries.
• Clients and Brands are ranked on the following lists:
  Brand, Non-Proft Client, Brand Parent Company

Production Company Rankings

• Points are awarded to companies listed under the following credit types:
  Production Company, Music / Sound Production Company
• Production Companies are ranked on the following lists:
  Production Company, Music & Sound Company
  NOTE: Production houses within advertising agencies are not ranked.

Agency Network Rankings

• Points are awarded to agency networks and holding companies whose agencies have garnered points for winning entries.
• Agency networks are ranked on the following lists:
  Agency Network, Independent Agency Network, Agency Holding Company
  NOTE: Agencies must identify the Network and Holding Company they are part of when submitting their entries.

Creative Rankings

• Individual creatives are listed based on a standard set of ranked titles.
  NOTE: If an individual is credited with a "custom title" they will not be ranked.